The extraordinary story of a scent. Creating a new perfume is a mysterious process, made up of bold and delicate decisions. If you’re curious to know more, our master perfumers are here to enlighten you. Discover what inspires a new fragrance, the essential oils called upon to make it memorable and the different dimensions synthetic ingredients can bring. Featuring the wisdom of @bulgariparfums own Jacques Cavallier, Sophie Labbe and Alberto Morillas. #BvlgariParfums #Bvlgari #BvlgariMasters | B

Create your personalized fragrance with the indulgent scents of the new Bvlgari Allegra Collection. | BVLGARI

Learn the magic of magnifying, from the master. Bvlgari Allegra is a unique perfume experience. Five resplendent fragrances evoke a different Italian emotion — comfort, love, friendship, exhilaration, and enchantment. But there’s more. There are also five Magnifiers— precious essences that heighten the emotion, layering on to your chosen Eau de Parfum to create your bespoke Bvlgari scent. The mind behind the collection, Master Perfumer Jacques Cavallier, explains how to use this ‘palette of emot