The new platform focuses on real-time optimisation and signal-level intelligence to improve efficiency and deliver measurable ...

The new framework donated by Amazon Ads to IAB Tech Lab aligns with agentic real-time framework for smarter demand signals and improvements on ad spend.

When the company writing the privacy rules also sells the ads, independence becomes the real currency at stake.

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

EL SEGUNDO, Calif., March 25, 2026 (GLOBE NEWSWIRE) -- Shirofune, Japan’s leading digital advertising automation platform, today announced its integration with Amazon DSP, a programmatic advertising ...

Omnicom has commissioned a third-party audit of The Trade Desk (TTD), as revealed in a client memo, following the DSP’s public spat with Publicis last week. Publicis disclosed it had audited The Trade ...

Domo (Nasdaq: DOMO) today announced a new AI orchestration framework that helps businesses operationalize artificial intelligence. Unveiled at the company's annual Domopalooza conference, the new ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...