Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and ...

A content audit ensures you know what content you have and don’t have. It helps you focus content creation and curation efforts on gaps in your inventory. An audit prevents investment in duplicate ...

More content on your website doesn't necessarily equate to better rankings. Producing one piece of content after another in the hope that they will perform well in search engine results and get ...

A content audit is the act of taking inventory of your content to understand it on two levels: It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a ...

No matter why you have a website, it needs to be filled with great content. Without good content, you might as well not have a website at all. But how exactly do you know when you have good content?