Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Summer stretches before us, with all its potential for meeting research and writing goals. But if you’re going on the faculty-job market for the first time — as a recent Ph.D. or an advanced doctoral ...

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re ...