The good, the bad, and how to make them work.

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

The internet is currently buzzing with one unexpected marketing trend, and it all traces back to a single viral dialogue from ...

McDonald's (NYSE:MCD) saw a viral surge in attention after a video of its CEO eating the new Big Arch burger circulated ...

"The only thing you'll be wanting – is more space to keep it all!" Well this is getting interesting. A24 has quietly debuted ...

Over the past year, 'clipping' has grown from a promotional tool in the livestream space to a key strategy for promoting ...

MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention. When one of the world’s largest creators starts formalizing how his company grows, the hire is less a staffing ...

The Simian Flu is a key component of the Planet of the Apes franchise, so Fox decided to tap into that when it came time to raise awareness for Dawn of the Planet of the Apes. In July 2013, a handful ...

Studios spend millions of dollars every year trying to figure out the best way to market their movies and shows to the public. As we've entered the digital age, we've seen marketing evolve beyond just ...