VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience. The 50-plus-year-old brand, Extreme Style by VO5, is being repositioned with ...
MELROSE PARK, Ill. Extreme Style by VO5, an iconic 50-plus year old brand, is looking to reinvent itself and reach today’s younger consumer through a new Web site, print and television ad campaigns, a ...
Alberto-Culver Co. is trying to make its 50-year-old VO5 hair care brand appealing to twentysomethings. The Melrose Park-based consumer products maker earlier this year expanded VO5 into styling ...
This new wonder mousse means that curly-haired gals everywhere can finally win the fight against frizzies for good. With built-in climate control technology, it provides an invisible shield against ...
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