Ube (Dioscorea alata) is a root crop, specifically a yam, widely cultivated in the Philippines and other tropical regions.
The purple yam, or ube, a root crop indigenous to the Philippines, has exploded in popularity across the world, with its ...
The vibrant Southeast Asian tuber is quickly gaining popularity around the world.
These two roots are vibrantly purple and used to create eye-catching and delicious foods and drinks, but they aren't as ...
Explore the global boom of ube jam made by nuns at a convent in the Philippines, and its impact on local farmers and students ...
What does it taste like, and how do you use it to its fullest potential? As a kid who grew up in the Midwest, my personal ...
At the center of the shift is ube, a vivid purple yam traditionally grown in Southeast Asia, particularly in the Philippines.
Inquirer Business on MSN

Ube’s global appeal takes root

MANILA, Philippines — From low-cost ice shavings flavoring to jam jars hauled home from Baguio City, ube has long been a familiar favorite on the Filipino table. But as global demand for healthier, ...
BENGUET PROVINCE, Philippines — In New York City, people line up outside a bakery before it opens to buy a brioche doughnut whose glaze shines a startling purple. In Paris, people sip purple-colored ...
Every month, Ren Pulido buys about 120 pounds of pureed ube from the freezer aisles of her local supermarkets. Mixing the bright purple yam with milk and sugar, she makes ube halaya, a creamy Filipino ...