Sentiment analysis produces estimates of the attitude or tone present in a natural language excerpt. Often these estimates will fall along a single dimension, a continuum from purely negative to ...

As customer expectations continue to shift and escalate, businesses are turning to AI-driven technologies—particularly advanced sentiment analysis solutions—for the detailed insights they need to ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...