A look at Colgate's spin on the age old practice of using charcoal to whiten teeth Taking a break from white, red and blue – shades typically found on toothpaste tubes, Colgate’s new variant of ...

Colgate-Palmolive's (India) Facebook post on 'Colgate Total Charcoal Deep Clean', its latest toothpaste offering featuring Lara Dutta, has received a lot of flak from social media users on its claim ...

Recent media reports about an ingredient we use in our Colgate Total brand toothpaste are not based on facts or science. As we are talking about one of the best-selling toothpastes in the U.S., we ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...

Colgate Total toothpaste contains an antibacterial ingredient called triclosan. As we recently reported, a Bloomberg News story raised concerns over the potentially harmful effects of the chemical.

A chemical that has been linked to cancer cell growth is being used by millions of Americans in toothpaste every day, it has emerged. The company behind Colgate Total insists that triclosan, which it ...

It's a different kind of a 'Co(a) l-gate' that is playing out in the advertising world. Colgate-Palmolive's (India) Facebook post on 'Colgate Total Charcoal Deep Clean', its latest toothpaste offering ...