Why it's innovative: Southern Lure Co. has built a better mousetrap. The Scum Frog is popular throughout the South because it can be fished over the thickest, nastiest vegetation, and almost never ...

Since the first time I tied on a Zoom Horny Toad in the spring of 2005, I’ve been a frogman. There’s something viscerally addictive about a largemouth bass blasting a fast-moving plastic frog. I ...

Every once in a while, someone asks me, “Why do you like fishing so much? Isn’t it boring?” My first impulse is to put them in a Homer Simpson-style chokehold for even thinking fishing could be boring ...