Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of Sam Su for Smirnoff ICE Smirnoff ICE is kicking off summer with a bold and flavorful new campaign that guarantees ...

Smirnoff Ice, owned by Diageo, has launched the Icy Island Variety Pack with four new flavors targeted at US consumers. The launch is supported by an experiential marketing campaign across major US ...

Spring break just got a major upgrade, and reality TV’s hottest names are at the center of it. “Love Island” […] The ‘Love ...

Smirnoff’s “WE DO WE” global marketing campaign, the biggest for the brand in over a decade, is a play on the phrase “you do you,” a concept which—according to brand research and insights—is waning in ...

You might remember the internet meme/trend in 2010 of “icing” your friends. The concept was simple: hide a Smirnoff Ice somewhere your friend won’t expect to find it. If you discover a Smirnoff Ice ...

A photograph purportedly showing a snarky advertisement for Smirnoff brand vodka featuring an apparent dig at President Trump in its tagline that "We'd be happy to talk about our ties to Russia under ...

Forbes contributors publish independent expert analyses and insights. Jeanette Hurt covers the culture of spirits, wine and beer. This article is more than 4 years old. Actor, comedian and game show ...