If handled correctly, a logo can be the most powerful tool for a designer when promoting a brand. However, when all they have to work with is shape and colour, how can they judge the difference ...

The y-axis represents "a ratio of the share of shape type in new logos in a given year to the share of shape type in dying logos from that year," meaning if 20 percent of circle logos die this year ...

Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Design is used in almost everything,from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known, so ...

“The logo has become an established fixture in all aspects of human activity,” writes designer and author Jens Müller, who’s no stranger to the history of graphic design. “These days, it is almost ...