Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization. For too many, improving customer experience ...

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Survey research is an important form of scientific inquiry1 that merits rigorous design and analysis.2 The aim of a survey is to gather reliable and unbiased data from a representative sample of ...

Questionnaires are widely used for data collection in health research and evaluation. Their design, use and analysis are key to accurate, comprehensive and complete data. This course is an ...

By Courtney Kennedy, Andrew Mercer, Scott Keeter, Nick Hatley, Kyley McGeeney and Alejandra Gimenez As the costs and nonresponse rates of traditional, probability-based surveys seem to grow each year, ...

Survey work is a series of complex processes. At the outset, there is sample and questionnaire design, as well as field training. During the data collection stage, there is monitoring and remedial ...