Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

WASHINGTON — For the second straight year, a costume won't get you a free Chipotle burrito on Halloween. The company announced Tuesday that it will shift its 21st annual "Boorito" celebration online ...