Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and information that determine customer standards and ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

Harvard researcher Dr. David McClelland reveals that 99% of success is influenced by the company you keep, termed as 'reference group.' This group significantly impacts mindset, goals, opportunities, ...