If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech ...

If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more outcome-relevant opportunities.

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Tremor Video, a video ad tech company, says it now has over 100 publishers using its supply-side platform (SSP), including Bonnier Corp., USA Today Sports, Publishers Clearing House, Rant and more.

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

Philip Inghelbrecht, CEO and co-founder of Tatari, shared data Friday to show just how much brands could save when buying television media direct rather than programmatically. The hidden fees of ...

Nexxen International (NASDAQ:NEXN) executives told investors they met updated full-year 2025 guidance and are seeing “strong momentum” early in 2026, citing record January and February results and ...

HOUSTON, Nov. 12, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc. (NASDAQ: ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...