Scroll through social media and you'll quickly encounter phrases like "I am worthy" or "I choose happiness". The tantalizing promise is: repeat these positive affirmations often enough and you'll be ...

It often begins quietly. A presentation that didn’t go as planned. A number on the weighing scale. A fleeting comparison on social media. And then, almost automatically, the inner voice steps in, ...

Self-affirmation theory was proposed by psychologist Claude Steele in the late 1980s and remains popular today. The theory suggests we have a deep desire to craft a personal narrative that we are ...