In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

When it comes to choosing and working with a PR firm, many companies take a simplistic view. There is an issue to manage or a product to launch. They see competitors in the spotlight and want to raise ...

In order to be bowled over in a pitch situation, industry best practices must be adhered to. Maxine-Laurie Marshall reveals what marketers should do in order to avoid being caught out Pitch. It’s a ...

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.