A staggering 68% of organizations are shifting their marketing strategy to add PR to the mix. But they aren’t all ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

With most brands comes a PR team, either in house and/or a PR agency, and with that comes a group of people whose job it is to gain editorial or social media coverage. That means the relationship ...

Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. A high-value media placement often starts with a strong ...

Are you maximizing the full potential of your public relations efforts? Building a strong relationship with your PR agency could be the game-changer your organization needs. The world of PR has ...

Executive branding agencies help establish or refine personal brands and hone thought leadership, while PR agencies focus on media coverage, public visibility and shaping public perception. Before ...

Cook told Campaign: “In a big integrated pitch, you would meet WPP Media as an entity. From a creative agency standpoint, in a WPP pitch, you hear the name of those agencies – VML, Ogilvy, AKQA, ...

In order to be bowled over in a pitch situation, industry best practices must be adhered to. Maxine-Laurie Marshall reveals what marketers should do in order to avoid being caught out Pitch. It’s a ...