Product positioning involves defining a relative position in the marketplace. A bakery, for example, sells cakes in a crowded market that includes competition from other bakeries' cakes and entirely ...

Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target ...

Some tips to position your product so consumers see it as the next big thing. People are like raccoons: we're attracted to the new, shiny object. Customers want to buy whatever’s innovative or cutting ...