The 80s were all about bold colors, neon lights, and futuristic-yet-retro aesthetics. But what if today’s biggest brands ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

WHY WE CO-SIGN:It may not be as iconic as the crocodile or the polo player, but the bird that reps Modern Amusement is fast becoming a logo you can trust. The California brand offers a whimsical take ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...