On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

When Meta overhauled its policy toward election-denial claims in political advertising last year, many Republican midterm election candidates nationwide were espousing false claims of a stolen ...

At its global “Conversations” conference in Miami on Tuesday, Meta announced several updates to its advertising offerings, including centralizing the ad-creation process within Ads Manager, and ...

Meta Platforms is betting that automation is the future of ads. The social-media company aims to enable brands to fully create and target ads using artificial intelligence by the end of next year, ...

Remember when it seemed like the metaverse was going to be the next big thing in immersive technology and internet marketing? Yeah, about that. Four years after rebranding itself for this seemingly ...

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement. Meta is giving advertisers more ways to reach WhatsApp users by combining ...

Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds. Updates will be presented to users ...