Improve your marketing and sales writing with this five-minute cognitive empathy tool that reveals reader needs, removes ...

With inflationary pressure, rising interest rates and a looming recession threat, companies of all sizes face the daunting decision to decrease or freeze marketing budgets as an expense reduction ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make that happen. It’s about connecting everything your brand does across all ...

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

Daren Ng – Marketer continues to share evolving perspectives on content marketing as part of his ongoing work in digital strategy, reflecting the increasing need for structured, research-driven ...

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize ...

Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...