Morningstar

Advertisers Gain Real-Time Customizable Audiences and Always-On Measurement with Instacart and The Trade Desk

Expanded Partnership Helps Advertisers Unlock Closed-Loop Measurement on the Open Internet with Seamless Access to Instacart Retail Data, In-Flight Optimization In doing so, Instacart and The Trade ...
adexchanger

The Trade Desk Adds Instacart And Ocado As First SKU-Level Retail Data Sellers For Self-Serve Advertisers

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will. The DSP on Tuesday announced new account features with Instacart in ...
Business Wire

Acxiom Launches ‘True Intelligence’ to Revolutionize Digital and CTV Advertising Measurement in Partnership with The Trade Desk

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom ®, the connected data and technology foundation for the world’s leading brands, today announced the launch of ‘True Intelligence,’ a new measurement solution ...
adexchanger

The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution

IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV ...