It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...
New marketing methods and strategies are constantly emerging, but there’s one that’s proven to drive your business forwards and deliver results fast. Most businesses are involved in some form of ...
Amid the widespread integration of artificial intelligence, we’ve entered an era of sense and response marketing—where marketers embrace real-time data and the ability to respond to consumers’ ...
Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry. This technique probes deeper into consumer reactions, emotions and preferences by accessing more of their ...
The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Most people do a reasonably good job of following directions ...
Marketing Performance Management from Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all their marketing questions in one place and ...
As email becomes ever more prominent in the typical marketing mix, we can expect a few slip-ups and oversights. According to Max Kalehoff—writing at the AttentionMax blog—telltale symptoms of lax ...
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