Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization. Marketers by now know machine learning has made an impact on ...

The value of your data is only as good as it is actionable. As the amount of data collected grows companies need assistance to help them gain insights. The value of your data is only as good as the ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

The future that business owners dreamed of, whereby they could delegate redundant, mundane tasks, is now here. Business owners can now work on areas of their business that truly excite them. So, what ...

Rhodes is the Marketing Director at WayThru, a fintech platform for debt resolution, and InvestiNet, a full-service collections network. Consider this: More than 75% of people now prefer managing ...

I do a great deal of research on business trends and online tools that can enhance business productivity. Naturally, I visit and monitor many websites and website content. And just as predictably, I ...

One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

Marketing has been evolving from a discipline based on gut instincts to one relying on empirical data. In fact, marketing today is almost completely driven by data, and companies are collecting oceans ...