From Chipotle’s rewards program for college students to Wingstop’s plans for Club Wingstop, here are the top loyalty updates ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Tractor Supply Company has updated its Neighbor’s Club loyalty program, the retailer announced Tuesday. Among the new incentives are a lower threshold to reach the program’s Preferred status, more ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Dr. John Punnett Peters, 67, senior professor of medicine at Yale University, served as a consultant to the U.S. Public Health Service until, in 1953, the Loyalty Review Board decided: “On all the ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Grocery chain Save A Lot has debuted its first-ever loyalty program — Save A Lot Rewards. Available via a new mobile app, Save A Lot Rewards offers shoppers points called “dots” that can be redeemed ...