No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter the sea-change across the marketing landscape itself, the chief marketers being “inducted” ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

Instead of partnering exclusively with macro or mid-tier influencers, marketers can layer hyperlocal voices into broader ...

In this article, we replicate and extend Eisend's (2008) pioneering work on first-person effects (FPEs) in the context of scarcity appeals in advertising, using "influence of presumed influence," a ...

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into advertising.

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Television has the greatest influence on consumers at all stages of the purchase funnel from brand awareness to purchase, according to survey results from the Television Bureau of Advertising (TVB), ...

Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategies Swell.AI reimagines how social impact is measured, leveraging a psychographic approach for ...