Good lures aren’t cheap anymore. Serious anglers understand the value of high-end hooks, sturdy hardware, lasting finishes, and specific actions that discount lures often can’t match. I use quality ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

In this video, I explain how to use and rig a swim bait while fishing at Pescadero and Pigeon Point in Nor-Cal during low tide. I also share tips on tackle items for fishing, including barrel swivels, ...