Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

LAS VEGAS (KTNV) — As the sting of inflation continues to affect household budgets, more shoppers are turning to loyalty and rewards programs as a way to stretch every dollar. From fast food apps to ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

The initial social contract that created loyalty was broken by the employers, not employees.