(Ad) Travel is back in a big way. Though the pandemic might have shut it down in 2020 and even parts of 2021, it's rebounded and, in some places, even exceeded pre-Covid numbers. Those shutdowns and ...

Today, Choice Hotels International is launching the largest marketing campaign in its history, building on sustained momentum in brand growth to drive guest satisfaction and franchisee revenue. The ...

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Skift ...

Nearly 61% of hotel brands have implemented a first-party data strategy, and of them, 81% reported an increase in revenue after implementing the strategy, according to findings by travel marketing ...

Our goal is to empower hotels with actionable insights - not just sell them another marketing package.”— Ed Kooi, ...

MCLEAN, Va.--(BUSINESS WIRE)--Hampton Hotels introduces We Go Together™, an integrated marketing campaign that employs music and emotion to go beyond the functional benefits of the hotel experience ...

Luxury hotels in Dubai are offering steep discounts and promoting staycation packages as regional travel disruptions linked ...