Discover what generic brands are, how they differ from store brands, and explore their types, including food and ...

Some store brand formulas satisfy the most discerning shoppers, but here's when you might want to pay for the label.

Generic groceries cost about 40% less than name brands. Producer Kelly and I showed you the savings last summer when we went shopping for the same exact stuff. I bought generic 32 ounces in the car.

Don't let sleek packaging fool you. These common budget products offer the exact same performance as the premium brands.

Add Yahoo as a preferred source to see more of our stories on Google. Famous brand name foods - Noderog/Getty Images When you're standing in the grocery store looking at an array of oat cereal, you'll ...