Generational labels have long served as a shorthand for understanding workforce trends, but they often miss the mark in accurately representing the complexities of these cohorts. Gen Z, the cohort ...

The post Gen Z does not exist: Why phony generational labels fail us appeared first on Salon.com.

Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

Consider these facts: The tennis champion Williams sisters are a generation apart, according to the Pew Research Center. Venus, born 1980, is part of "Gen X"; Serena, born 1981, is a "millennial." ...

Philip N. Cohen, a sociology professor at the University of Maryland, who researches social identity for a living, says no. He and about 150 others from the social science community wrote an open ...

You see them all the time–generational labels assigned to age cohorts suggesting shared beliefs, behaviors and values. They are used in marketing and advertising strategies as well as in articles and ...

Conservatives have long blamed universities for turning young people into snowflakes and social justice warriors. And they complain a lot about “kids these days.” Such was the case with a North ...

A new study has revealed Gen Z women are more likely to describe themselves as bisexual whilst older demographics prefer the lesbian label – but no, this does not mean lesbians are “dying out”. The ...