Google’s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the ...

As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

We all know PBS is supported by “viewers like you.” However, the average viewer sees a lot of ads each day. Those ads come in every format—from billboards to sponsored content on a phone ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. All the handwringing couldn’t be further from the truth in ...

Google parent AlphabetGOOGL recently dodged one legal bullet. However, when a second antitrust case, this time focused on digital advertising, restarts on Sept. 22, the outcome could be less favorable ...

In her third annual letter, Vidhya Srinivasan, Google’s VP and GM of Ads & Commerce, outlined how AI, creators and new ad formats will shape digital commerce in 2026 ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

“This has been a very big project for the company,” Justin Allen, senior strategic consultant for Statara, told HousingWire. “Rather than using outside tech platforms to run digital advertising ...

All countries are feeling the ex­pan­sion­ist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...