Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

Every business offering a product or service tries to reach and reap as many customers as possible. To do so, a company will often gather data to create one or more user personas—essentially, detailed ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

INDIANAPOLIS — The study describes the strategies and unmet needs of caregivers managing medications for people with Alzheimer’s disease or related dementias (ADRD). By employing a user-centered ...

Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. Mastering user intent is all about putting yourself in your user’s ...

The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help to fill the sales funnel with qualified leads, and retain the customers ...