The logos that represent car brands and models often act as a proxy for an otherwise ever-evolving and amorphous concept, so they had better be good ones. When someone thinks about Mercedes-Benz, what ...

During the second part of the 1960s and early 1970s, American manufacturers began developing ever more appealing graphic packages for their high-performance models. In some cases, the graphic packages ...

Not quite the real lore behind the Alfa Romeo badge, but it really does look like the snake is eating a little dude. Snakes are cool. I like all our snakey boys, and would like some future psychotic ...

Automotive branding and badging is an incredibly important facet of each car’s design. It communicates more than just important information. When done properly it’s aspirational and sometimes even ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...