Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads ...

Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.

A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled ...

There’s been a lot of attention recently on the rise of the “technical CEO,” or leaders who can write code, understand infrastructure and speak fluently about emerging technologies. These skills have ...

Research from insights organisation, Pureprofile, and content solutions company, Convo Media, have revealed that Australians connect more with ads that are “contextually relevant”. According to ...

Audio advertising can forge strong brand connections, but the effectiveness can be rooted in its contextual relevance to the audience. Audio advertising is experiencing a renaissance thanks to its ...

Human visual recognition processes are remarkably robust and can function effectively even under highly degraded viewing conditions. Contextual information may play a critical role in such ...