Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

This course portfolio describes an upper division Pathophysiology of Disease course focused on case study problem solving. Each selected disease was presented with at least one case study in class.

Making the link between the usefulness of certain theoretical knowledge and its importance in real life sometimes seems rather complicated. In fact, the way traditional schooling is structured doesn't ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...