Dopamine – a brain chemical associated with reward – appears to prompt people to move faster when they want something, ...
Expecting sugar increases the brain's reward response to artificial sweeteners, suggesting labels like "diet" may sabotage ...
Elena Mainetto, from Radboud University, Margaret Westwater, from the University of Oxford, and colleagues at the University ...
Surprise rewards may boost movement speed, hinting that dopamine signals in the brain help control motivation and physical ...
Study in mice offers insights into the brain circuitry underlying certain types of reward-based choices. Researchers identified distinct groups of brain cells activated when animals anticipate a ...
Research shows that just five days of sugary, fatty snacks can alter brain insulin responses, hinting that junk food can rewire the brain before visible weight gain.
New research shows The amygdala helps choose between competing strategies when rewards are uncertain and decisions get ...
Research in mice identifies brain circuitry that supports certain reward-based decisions. Every day, our brain makes thousands of decisions, big and small. Any of these decisions -- from the least ...
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