A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

Color blindness, or color vision deficiency, causes a person to see colors differently from most other people. There are several types of color blindness. Color vision deficiency or loss has multiple ...

Black Mirror, eat your heart out. Researchers have apparently just figured out how to make people see a color completely new to humanity. Scientists at the University of California, Berkeley conducted ...

Color is more than a sensory pleasure; it is a tool refined by evolution. Our ability to perceive a broad spectrum of hues is a remarkable biological achievement shaped by survival pressures, social ...