The results are in from Vermont’s other website contest — Politics VT has ranked this season’s best campaign websites. According to the Capitol Bureau, the grand prize goes to Peter Welch, 1st place ...

These promotions, activations, and ad campaigns have resonated. One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have ...

Big campaigns used to follow a familiar script: Announce a bold goal, rally your community and celebrate once you crossed the finish line. But that playbook doesn’t work the way it used to. I’ve seen ...

Behind every successful marketing campaign is a valuable takeaway that can shape future efforts. Knowing what worked, why it worked and how to apply those insights can help teams design campaigns that ...

Here’s a look at the finalists from the Best Client Advertising Campaign in this year’s INMA Global Media Awards and what the ...