Dynamic QR codes, when applied thoughtfully, offer a direct path to clearer communication and more confident customer ...

QR codes, originally developed as two-dimensional matrix barcodes for rapid data acquisition, have undergone significant transformation and expansion in application. Their evolution from simple ...

QR codes are pixelated black and white squares that perform magic when we point the cameras on our phones at them—but what’s going on that makes this little spell possible? QR codes are akin to the ...

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...

Discover why QR code menus and mobile payments are transforming the restaurant industry for good. Learn how contactless tech ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...