FLUSHING, MI -- Ryan Walling doesn't smoke anymore, but still finds the colorful designs used on BIC lighters attractive. While looking at the various lighter designs submitted by people for a contest ...

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

BIC is celebrating its iconic BIC Lighter's 40th birthday. To celebrate this milestone, the company has launched a series of 40th birthday "Flicktacular" consumer promotions, including its "Best of ...

The new designs are inspired by the duo's personalities and aesthetics. Entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart have released new BIC EZ Reach lighter designs inspired ...

While the standard BIC lighter easily lights a cigarette, using one to set a candle ablaze can be challenging. The Shelton-based manufacturer BIC aims to change that with the recent launch of a new, ...

The new series celebrates Marilyn Monroe and Elvis Presley. BIC introduces its newest series of licensed lighters, the Icons series, featuring Elvis Presley and Marilyn Monroe. The series celebrates ...

The unlikely but completely organic connection between Martha Stewart and Snoop Dogg has defied expectations and remains a fruitful partnership. The pair are now entering into a new partnership with ...