B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs. The State of B2B Marketing ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...

Educational content has long been the bedrock of B2B marketing, typically aimed at helping potential buyers make an informed purchase decision. That's changing. Towards the end of last year, my ...

"The average organization spent $2,020 per salesperson on sales training in the last full fiscal or calendar year, not including expenses for an annual sales kickoff meeting. Seven in 10 organizations ...

Marketing competencies have never been under more scrutiny. Victoria Clarke asks where marketers should be focusing their efforts in 2014. And, is it a case of out with the old and in with the new? At ...

LOS ANGELES, Mar. 1, 2022 /PRNewswire-PRWeb/ -- MarketingProfs, a global leader in B2B marketing education, training, and consulting services, announced today the release of its groundbreaking new ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

Vereigen Media, a leading U.S.-based B2B demand generation company , today announced its official sponsorship of the B2B ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

Recent Google algorithm updates have caused ranking disruptions for thousands of industrial and B2B websites. STOW, OH, ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...