Add Yahoo as a preferred source to see more of our stories on Google. A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself.

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

Unilever men’s grooming brand Axe partnered with Dutch DJ and producer Martin Garrix on a new music video “Burn Out,” created in partnership with Axe’s global creative agency 72andSunny Amsterdam, Ad ...

This probably isn’t what the commercials meant when they boast of "the Axe effect.” A school bus carrying 30 children from Florida's Manatee County School District was evacuated on Monday after an ...

PARRISH, Fla. – It wasn’t the “Axe effect” the body spray company intended when a Florida middle school student’s pungent mist prompted a school bus evacuation Monday. The bus was carrying students ...