For Ree and Ladd Drummond, any day is a good day for a prank.

T-Mobile releases a cologne (not really), Timekettle translates British English to American English (no), Yahoo creates a device to stop you doomscrolling (kind of real?) and more.

The 2026 April Fool’s cycle was defined by a shift away from low-effort “I’m retiring” tweets and toward elaborate, multi-platform campaigns that utilized team branding, mock-up merchandise, and the i...