Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt. Microsoft announced the shuttering of its DSP in May, ...

Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer and more reliable ad environment for advertisers and their customers as malvertising remains a challenge ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad SUSSEX, Wis., May 8, 2025 /PRNewswire/ -- Quad/Graphics, Inc. (QUAD), a marketing ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.