J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Fenerbahçe’s virtual store is meeting the moment, offering fans a spatial game-like environment to interact with 3D models of products along with an embodied AI shopping companion that engages in ...

Beauty retailer Beautyque NYC — which debuted in 2020 as the first 3D virtual beauty store — is testing out a new technological innovation in the beauty space: a virtual reality app that will allow ...

Joining the virtual shopping trend, Benefits Cosmetics has partnered with Obsess to debut its first virtual 3D shopping experience dubbed “The Benemart,” the retailer said in a Monday press release ...

STRATHAM, N.H., Nov. 17, 2022 /PRNewswire/ -- With the holidays approaching, Lindt & Sprüngli USA has created an innovative way for consumers to experience the premium chocolate brand – through its ...

Experiential e-commerce company Obsess launched a new offering on Tuesday, Ava by Obsess, which gives brands the ability to build their own virtual stores and customizable 3D e-commerce experiences.